Ineos Automotive has unveiled the Grenadier 1924, a limited-edition vehicle marking clothing brand — and Ineos group stablemate — Belstaff’s 100th anniversary. Only 1,924 units will be produced, each featuring unique production numbers and special Belstaff centenary badging.
Ineos Automotive has partnered with Belstaff since the arrival of the Grenadier 4×4, offering two trim levels, Trailmaster and Fieldmaster, inspired by the firm’s iconic jackets. The Grenadier 1924 also incorporates elements from the jackets, but adds further styling cues. Available in a distinctive colour scheme of Magic Mushroom and Inky Black, the Grenadier 1924 includes exclusive gloss black diamond-cut 17-inch alloy wheels and a dechromed black grille with dark grey skid plates.
The interior, based on the flagship Fieldmaster package, features a dark green finish on the dashboard, centre stack, overhead console, switchgear, and door cards. Black saddle leather trim accents the steering wheel, handbrake grip, and passenger grab handle.
“Style that lasts a century deserves to be celebrated and the Grenadier 1924 is both great looking and a seriously assured drive,” explained Lynn Calder, CEO of Ineos Automotive. “Belstaff has been trusted by generations of bikers, sportspeople and trendsetters, so we know we’re in good company.”
The Grenadier 1924 will debut at a centenary event in Stoke-on-Trent from May 24–28, featuring an immersive Belstaff brand experience. The event will include rare displays, talks, screenings, and workshops. Dealers will be able to take orders
for the limited edition model a month later.
