Patrón Tequila has announced the global launch of El Cielo — the only tequila on the market to be distilled four times to unlock the sweet flavours of agave. During the production process, El Cielo uses the smallest copper pot still at Hacienda Patrón, which creates an individual taste with a bright, fresh and smooth finish. As the prestige category primarily consists of reposado and anejo tequilas, Patrón El Cielo is a unique offering for silver drinkers, providing a rare, naturally sweet taste for tequila drinkers.
Made using the highest-quality Weber blue agave, water and yeast and crafted in small batches to ensure consistency and quality, Patrón says that this new offering
achieves the brand’s goal of creating the finest tequila in the world.
Patrón El Cielo is, according to the distillers, rich in sweetness and citrus notes and is the result of the unique distillation process and more than 150 tasting sessions. It says it’s a testament to the countless hours, passionate experimentations, and extraordinary lengths Patrón goes to in order to create its 100% naturally perfect tequila.
The liquid is packaged in a sleek glass bottle outfitted with gold designs inspired by the volcanic tahona stone used to produce Patrón Tequila, with other elements inspired by the agave fields and light found within the Jalisco Highlands of Mexico, the homeland of Patrón.
Global chief marketing officer Kathy Parker commented: “Patrón El Cielo is radiantly smooth, offering a unique experience for tequila drinkers delivering an impressively rare, naturally sweet taste. By taking our iconic Silver tequila and expertly using a fourth distillation to develop an amazing, prestige tequila, a first within the category, master distiller David Rodriguez really pushed the boundaries with a distinctive process — the complexity of distilling tequila without sacrificing flavour requires remarkable talent, and we’re immensely proud of this bold innovation his team created.”
Master distiller David Rodriguez said, “For the first time ever, we developed a prestige tequila with a fourth distillation — a process that is extremely rare within the industry — using the smallest copper pot still at Hacienda Patrón. While adding another stage of distillation is commonly misconceived as a culprit for diluting flavour, that was not the case for Patrón El Cielo. At Patrón, our goal is to achieve perfection in every drop—by using this unique, four-time distillation process, we unlocked and opened up the natural sweetness and smoothness from the agave to deliver an incredibly sweet and light tasting, smooth tequila.”
El Cielo will be available in the UK from 3rd July, exclusively for one month at Selfridges London, Manchester and Birmingham stores and website, as well as premium bars across the UK.
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