BMW Takes Charge at Wilderness Reserve With Complimentary Electric Car Experience

Suffolk’s upscale countryside resort, the Wilderness Reserve, has partnered with BMW to provide guests with complimentary use of an all-electric car for the entirety of their stay.

Guests staying at any of the 18 rejuvenated properties nestled in 8,000 acres of the serene landscapes of rural Suffolk can pre-book the keys to an iX SUV or i4 Gran Coupe for use on the reserve and off-site — ideal for exploring local delights such as Framlingham or Southwold (home of Adnams), both within 10 miles.

Wilderness Reserve is a harmonious blend of woodland, lakes, and rolling pastures, amidst an assortment of historical and traditional Suffolk properties stand, each bearing its own distinctive charm. From the imposing Grade II listed manor house and refurbished 15th-century barn to delightful, thatched cottages and intimate getaways, Wilderness Reserve embodies a long-standing conservation and restoration effort dedicated to preserving English natural heritage and breathing new life into historic properties. The reserve also has over 40 activities for guests to enjoy, making the most of the open space, lakes and surrounding woodland.

Wilderness Reserve in Suffolk now with complimentary BMW
Wilderness Reserve in Suffolk now with complimentary BMW
Wilderness Reserve in Suffolk now with complimentary BMW

“We’re excited to unveil our partnership with Wilderness Reserve, a collaboration that embodies our mutual commitment to sustainability and luxury,” explained James Morrison, general manager of BMW UK Events & Partnership. “Guests at Wilderness Reserve will have the opportunity to discover Suffolk in the comfort of the all-electric BMW iX and i4 models, enjoying the height of luxury and advanced technology that defines the BMW brand, and we can’t wait to hear the feedback from the first guests in the coming days.”

Harry Hunt, director of Wilderness Reserve, added: “We are thrilled to be launching this partnership with BMW, offering our guests the opportunity to experience a selection of BMW’s latest all-electric vehicles during their stay. We are fully committed to ensuring our unforgettable experiences offered at Wilderness Reserve go hand-in-hand with our sustainable mindset, and we can’t wait to see our guests experience the joy of driving an all-electric BMW whilst re-charging in the beautiful Suffolk landscape.”

Phil Huff
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