Aston Martin has extended its luxury design credentials into an unexpected but fitting arena: the world of premium strollers. The marque has partnered with British brand Egg, creators of ‘beautifully crafted, exquisitely engineered’ pushchairs, to launch the Aston Martin Egg3 collection.
The collaboration reflects a shared ethos of craftsmanship, innovation, and understated luxury. “This collaboration with Egg represents a perfect synergy, extending the very essence of Aston Martin into a new chapter of our customers’ lives,” said Stefano Saporetti, director of brand diversification at Aston Martin. “The Aston Martin Egg3 isn’t just a stroller but is bringing our passion for exceptional design, meticulous craftsmanship, and engineering excellence to products that enhance every aspect of a luxury lifestyle.”
Every element of the collection draws from Aston Martin’s automotive heritage. The iconic interior quilting of the DBX707 has been reimagined across stroller fabrics and trims, while honeycomb-detailed wheels reference the Valour and Victor models. Even the tactile hubs borrow cues from Aston Martin’s rotary controls.
Andy Crane, founder of BabyStyle, noted: “Our retailers and parents have often described the Egg as the Aston Martin of the stroller world — so in many ways, this partnership feels like a natural evolution. It sets a new benchmark for collaboration in our industry, built not just on shared values, but on a deep creative synergy.”
Three distinct finishes will be offered at launch: a classic Aston Martin green with lime accents, and two heritage-inspired grey designs crafted in herringbone fabric. One of the latter introduces Bitter Chocolate leather and Magneto Bronze trims, echoing the interior palettes of Aston Martin’s grand tourers.
Materials are sourced to Aston Martin’s own high standards, with genuine leathers and silicone accents giving the strollers a refinement rare in the category. The result is a collection that integrates luxury design into family life without compromise.
The Aston Martin Egg3 collection will debut globally at the Kind + Jugend Trade Fair
in Cologne in September 2025, with availability from the final quarter of the year.
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