Take Your VIP for a VIM with G.H. Mumm

Luxury champagne house G.H. Mumm has created a champagne lounge dedicated to celebrating your “Very Important Moment” in style. This pop-up event won’t be around for long, so here is your chance to get your name — and that of your own VIPs — on the guest list. 

Entry to the lounge is limited, and to secure your name on the guest list, simply submit your details along with details of an important moment in your life that you wouldn’t usually take the time to toast. 

Research from G.H. Mumm shows that more than a third of people wish they had done more to mark the smaller achievements in their lives. So now is the time to celebrate and make those lost moments special with Champagne, snacks, and gifts, courtesy of G.H. Mumm in partnership with London-based jewellery brand Otiumberg. 

Those who gain access to the Lounge will be given the full VIM treatment once inside, with complimentary G.H. Mumm champagne and a bespoke commemorative Otiumberg gift, alongside other treats.

To get yourself and two friends onto the exclusive guestlist for the VIM Champagne Lounge opening on Saturday, 16th November, and Sunday, 17th November, in the heart of Soho, you must submit your moment to celebrate or a missed one from earlier this year. 

Lucy Bearman, Wine & Champagne Portfolio Director at Pernod Ricard UK, commented: “Champagne is often pigeon-holed into celebrating the big set piece moments in our calendar and yet there are so many small wins, achievements and milestones in our lives that deserve their moment in the spotlight! 

“The VIM Champagne Lounge is our chance to show people how great it feels to properly commemorate the many modern milestones happening in our lives all the time. A space where the moments are the moment. We can’t wait to pop some bottles and celebrate.” 

Guests at the Lounge will consult with Otiumberg to personalise a beautiful necklace, which will be available in gold vermeil or silver. Those celebrating will be able to select a name or word to go on the pendant. 

Rosanna Wollenberg, from Otiumberg, said: “We believe in the power of jewellery to link us to the bonds that matter — energetic connections with others and with ourselves. Jewellery tethers us to connections that surpass words, and as a sister-led brand, these unspoken bonds and authentic connections are a guiding spirit and instinctual philosophy. We are therefore delighted to craft these bespoke pieces for the G.H. Mumm event and offer guests a special token to commemorate their significant milestone, no matter what that may be.’

Guestlist to the G.H. Mumm VIM Lounge will open on Eventbrite on 6th November at 10 am. Simply submit your name with your chosen moment to celebrate and the number of guests you will bring, and you will receive your invitation to the Lounge on 16th and 17th November from 1 to 6 pm at 31 Great Windmill St, London W1D 7LW.

Sam Huff
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