Morgan Motor Company and Piston Distillery Release World’s First Ash-Infused Gin

Morgan has been making its cars around an ash wood frame for the last 111 years, and has now discovered a creative use for its surplus material with the launch of its Morgan x Piston Gin.

Produced by Piston Distillery, a gin maker founded in 2018, its award-winning gin combines 14 botanicals to deliver a unique taste and captivating experience. From the moment the stainless steel bottle top is removed, closely resembling an engine’s piston, you’ll experience notes of crisp sweet apple and delicate wood from the carefully selected shavings of ash.

Its signature pour is a ginger ale mixer, garnished with fresh blackberries and plenty of ice.

Morgan x Piston Gin with Ginger Ale

Based in Worcester, just nine miles from Morgan’s factory on Pickersleigh Road in Malvern, Piston Distillery uses the delicate shavings of wood that is used to form the body-supporting frame on every Morgan. This frame currently sits on a bonded aluminium platform and supports the car’s bodywork.

The use of wood – chosen for its pliable nature, lightweight and sustainability – has been part of Morgan’s coachbuilding method since it launched its first car, a three-wheeler, in 1909.

“Ash wood forms one of Morgan’s three core materials, alongside aluminium and leather, and as such is intrinsic to our coachbuilding identity,” explains Toby Blythe, head of marketing at Morgan Motor Company. “When we worked with the expert distillers at Piston Gin – who are based just down the road from us – we were curious to find out how this material could be infused with their acclaimed gins. The result, we believe, speaks for itself. The new Morgan x Piston Gin makes the perfect gift for Christmas or any other celebration, or just a drink to enjoy yourself.”

Why Bourbon Isn't a Poor Man's Drink Anymore

Grace Stringer, distillery manager at Piston Distillery adds, “As with Morgan, quality materials and craftsmanship are at our core, so it has been wonderful to work alongside another local company whose values are at least as high as ours. It’s a great idea to pay homage to Morgan’s history by using ash as its signature botanical, and adding the apple to soften the flavour has created a wonderfully distinctive gin.”

Morgan x Piston Gin

What: Morgan x Piston Gin
Where: Morgan Motor Company
How much: £45